A spatial representation of brand relationship quality constructs

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posted on 2024-10-30, 15:50 authored by Bradley Wilson, Kathleen WestbergKathleen Westberg, Constantino StavrosConstantino Stavros

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ISBN - Is published in 9789044123876 (urn:isbn:9789044123876)

Start page

373

End page

383

Total pages

11

Outlet

Advertising research: Message, medium and context

Editors

Nathalie Dens, Patrick De Pelsmacker

Publisher

Garant Publishers

Place published

Antwerp, Belgium

Language

English

Copyright

Copyright Garant Publishers and The Authors

Former Identifier

2006013089

Esploro creation date

2020-06-22

Fedora creation date

2011-01-14

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All rights reserved

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