Addressing major sponsorship risks: A program for research into crises triggered by athletes

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posted on 2024-10-30, 16:20 authored by Bradley Wilson, Kathleen WestbergKathleen Westberg, Constantino StavrosConstantino Stavros

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Start page

305

End page

315

Total pages

11

Outlet

Advertising Research: Message, Medium and Context

Editors

Nathalie Dens, Patrick De Pelsmacker

Publisher

Garant Publishers

Place published

Antwerp, Belgium

Language

English

Copyright

Copyright Garant Publishers & The Authors 2009

Former Identifier

2006017648

Esploro creation date

2020-06-22

Fedora creation date

2011-01-14

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All rights reserved

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