Art and cartographic communication

Science and technology has been embraced by cartography as a means to ensure that what is presented is scientifi cally `correct¿ ¿ products are considered to `work¿ if they are scientifi cally `elegant¿, technologically `buildable¿ and `deliverable¿ using contemporary communications systems. But science or technology, need not always take on primary roles, and there now is a need to address the role that design needs to take to facilitate the further development of contemporary cartography, especially in the areas where new media has been applied to facilitate the building of geographical visualization tools. This chapter addresses how, by incorporating ART elements into the design criteria of geographical visualization artefacts, `different¿ visualization tools might be provided, by considering all three elements of cartography: art, science and technology.