Arts and Communications

This chapter provides examples of how Fourth Industrial Revolution (4IR) technologies, including artificial intelligence (AI) are used in the Australian Media and Communications sector, including advertising, journalism, publishing, film, and TV production. One focus is the use of data analytics in advertising and journalism; another is the automation of roles previously performed by people in screen, literary and arts production. AI is now used as a production tool which has led stakeholders to suggest that in the future media production companies may work in collaboration with software and interface designers to ensure a sustainable, human-centred approach (Van der Bijli-Brouwer et al, 53:1–23, 2017). This means that the term “job sharing” takes on a new dimension as people share their jobs at increasing levels with AI technologies, as in other sectors covered in this book.