<p dir="ltr">In this chapter, Potts, Thomas and Tierney consider sports as an economy and the impact of innovation, blockchain technology and its applications, on truth and trust in sports and business models and opportunities. They dedicate space and time to several of blockchains’ potential applications in sports—NFTs, DAOs, and web3 chief among them. Finally, with blockchain technology as their new foundation, they imagine the future of sports economies.</p>