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Building brand authenticity

chapter
posted on 2024-10-30, 21:11 authored by Michael Beverland
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History

Start page

110

End page

131

Total pages

22

Outlet

The Definitive Book of Branding

Editors

Kartikeya Kompella

Publisher

Sage Publications

Place published

United Kingdom

Language

English

Copyright

© Kartikeya Kompella, 2014

Former Identifier

2006055652

Esploro creation date

2020-06-22

Fedora creation date

2015-11-10

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    All rights reserved

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