Business Intelligence: Strengths, Weaknesses, and Opportunities

This chapter discussed business intelligence (BI), highlighting its general strengths, weaknesses, and opportunities in the organizational context and in the context of unstructured data. Initially, a brief background on BI was discussed, followed by the discussion on benefit and challenges in different context. Recommendations provided for the challenges were discussed. Later, the chapter further looked at business intelligence and artificial intelligence followed by the future outlook of business intelligence. The contents of this chapter will help theoretically to understand the business intelligence, its background, benefits and challenges, and how to deal with the challenges by the given recommendations. Practically, this chapter will give insight to organizations about challenges to think about earlier stage based on the discussion on challenges in the organizational context.