Can we see a difference? the influence of consumer characteristics on regular and premium store brand usage

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posted on 2024-10-30, 21:29 authored by Foula KopanidisFoula Kopanidis, Linda RobinsonLinda Robinson, Michael ReidMichael Reid, Cherrymae Uy

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History

Start page

639

End page

643

Total pages

5

Outlet

Rediscovering the Essentiality of Marketing

Editors

Luca Petruzzellis, Russell S. Winer

Publisher

Springer International Publishing

Place published

Switzerland

Language

English

Copyright

© Academy of Marketing Science 2016

Former Identifier

2006063825

Esploro creation date

2020-06-22

Fedora creation date

2016-08-03

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Scholarly Works

Categories

Marketing management (incl. strategy and customer relations)

Keywords

Licence

All rights reserved

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