China: Unique approaches to advertising in a globalising world

https://hdl.handle.net/10779/rmit.27364296

chapter

posted on 2024-10-30, 22:11 authored by Julie Bilby, Kunal Sinha

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History

Related Materials

1.
ISBN - Is published in 9781138918306 (urn:isbn:9781138918306)
2.
URL - Is published in https://www.routledge.com/Global-Advertising-Practice-in-a-Borderless-World/Brennan-Crawford-Parker/p/book/9781138918306

Start page

192

End page

207

Total pages

16

Outlet

Global Advertising Practice in a Borderless World

Edition

1

Editors

Robert Crawford, Linda Bennan and Lukas Parker

Publisher

Routledge

Place published

New York, United States

Language

English

Copyright

© 2017 Slection and editorial matter, Robert Crawford, Linda Bennan and Lukas Parker; individual chapters, the contributors

Former Identifier

2006075799

Esploro creation date

2020-06-22

Fedora creation date

2017-08-15

Usage metrics

Scholarly Works

Categories

Keywords

China advertising globalisation

Licence

All rights reserved

Exports