Design-personae: Matching students learning profiles in web-based education

Ever since the enthralling book Rethinking University Teaching: A Framework for the Effective Use of Educational Technology (Laurillard, 1993) the literature has burst forth with a plethora of new and exciting ways for teacher and student use of information and communications technology (ICT) to enhance learning. Our chapter mirrors the enormous spread of professional practice involved in bringing about effective human-computer interaction (HCI) for Web-based education.