Diplomacy, Propaganda, and Journalism in the Digital Landscape

This chapter embarks on a critical discussion about the interplay among news networks and owners, and the deployment of public diplomacy tactics in contemporary transnational broadcasting. Looking at the current thinking around public diplomacy and journalism, as well as the three models of international broadcasting in public diplomacy, it puts forth the emerging model for guiding the engagement of broadcasting with mediated public diplomacy within the digital media landscape. The discussion is based upon the seminal work of Philip Seib and others supported by the empirical observation of the journalistic practice of international broadcasters in the virtual space. It specifically discusses the dilemma between public diplomacy and propaganda within international broadcasting in journalistic practice.