Effects of Consumers’ Social Media Participation on Consumer Behavior: A Marketing Perspective

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posted on 2024-10-31, 23:18 authored by Ram Bezawada, Ashish KumarAshish Kumar

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History

Related Materials

1.
DOI - Is published in 10.4018/978-1-4666-5194-4.ch003
2.
ISBN - Is published in 9781466651944 (urn:isbn:9781466651944)

Start page

53

End page

78

Total pages

26

Outlet

Harnessing the Power of Social Media and Web Analytics

Editors

Anteneh Ayanso and Kaveepan Lertwachara

Publisher

Information Science Reference

Place published

Hershey, United States

Language

English

Copyright

© 2014

Former Identifier

2006098520

Esploro creation date

2020-06-22

Fedora creation date

2020-05-05

Usage metrics

Scholarly Works

Categories

Marketing not elsewhere classified

Keywords

Licence

All rights reserved

Exports