Exploring voids and consumer addiction

https://hdl.handle.net/10779/rmit.27360588

chapter

posted on 2024-10-30, 21:17 authored by Emily Chung-Moya, Michael Beverland, Francis FarrellyFrancis Farrelly

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History

Related Materials

1.
DOI - Is published in 10.1007/978-3-319-29877-1
2.
ISBN - Is published in 9783319298771 (urn:isbn:9783319298771)

Start page

97

End page

102

Total pages

6

Outlet

Rediscovering the Essentiality of Marketing

Editors

Luca Petruzzellis, Russell S. Winer

Publisher

Springer International Publishing

Place published

Switzerland

Language

English

Copyright

© Academy of Marketing Science 2016

Former Identifier

2006057397

Esploro creation date

2020-06-22

Fedora creation date

2016-08-03

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Scholarly Works

Categories

Keywords

consumer addiction voids

Licence

All rights reserved

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