Global Platforms and Local Networks: An Institutional Account of the Australian News Media Bargaining Code

In recent years, researchers have scrutinised the power of digital platforms in the news industry. However, while digital platforms are powerful actors, there is a tendency to emphasise this power at the expense of other institutions. In this chapter we examine the critical role that government, regulatory authorities and the news media played in developing the Australian News Media and Digital Platforms Mandatory Bargaining Code. We explore how long-standing relationships between sections of the media and the government, and the regulatory activism of the Australian Competition and Consumer Commission, influenced the final form of the Code. In doing so, we offer a nuanced account of platform power that contextualises their actions in relation to the residual institutional power of local actors.