International marketing research

Kotabe, Masaaki; Rige, Andreas; Adams, Kathleen; Noble, Gary; Ang, Swee Hoon; Pecotich, Anthony; Helsen, Kristian

International marketing research

chapter

posted on 2024-10-30, 15:34 authored by Masaaki Kotabe, Andreas Rige, Kathleen AdamsKathleen Adams, Gary Noble, Swee Hoon Ang, Anthony Pecotich, Kristian Helsen

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History

Start page

184

End page

215

Total pages

32

Outlet

International Marketing

Editors

Masaaki Kotabe, Andreas Riege, Mark D. Griffiths, Gary Noble, Sween Hoon Ang, Anthony Pecotich, Kristiaan Helsen

Publisher

John Wiley and Sons

Place published

Australia

Language

English

Former Identifier

2006008569

Esploro creation date

2020-06-22

Fedora creation date

2011-04-15

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Keywords

construct equivalence emic ethnographic etic omnibus primary data qualitative quantitative research

International marketing research

History

Start page

End page

Total pages

Outlet

Editors

Publisher

Place published

Language

Former Identifier

Esploro creation date

Fedora creation date

Usage metrics

Categories

Keywords

Licence

Exports