Is the UK National Lottery experiencing lottery fatigue?

In this chapter recent innovations to the UK National Lottery on-line lotto game are considered. We suggest that innovations are necessary to prevent players from becoming tired of the game and therefore to keep sales healthy. We also examine how the lottery operators have tried to stimulate the wider betting and gaming market and maintain interest in the on-line game, through the introduction of periphery games and products. In summary, we conclude that the UK lottery market has been stimulated and expanded in line with all the available evidence from lotteries elsewhere in the world.