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Market selection and entry strategies

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posted on 2024-10-30, 15:34 authored by Masaaki Kotabe, Andreas Rige, Kathleen AdamsKathleen Adams, Gary Noble, Swee Hoon Ang, Anthony Pecotich, Kristian Helsen
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History

Start page

254

End page

283

Total pages

30

Outlet

International Marketing

Editors

Masaaki Kotabe

Publisher

John Wiley and Sons

Place published

Australia

Language

English

Former Identifier

2006008575

Esploro creation date

2020-06-22

Fedora creation date

2011-06-08

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    Categories

    Keywords

    exportingfranchisingimportinglicensingstrategic alliance

    Licence

    All rights reserved

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