Media organizational culture and innovative performance

Innovation is an important dimension of company performance, especially in the media industry where yesterday's news is old news, audience tastes are shifting unexpectedly, and technology is changing at the proverbial Internet speed. In this paper, we discuss innovative performance in relation to three other dimensions of media organizational performance - the provision of quality content, the creation and maintenance of a productive and committed work climate, and performance in business-economic terms. We investigate how these performance dimensions are related to media organizational culture.