More than froth and bubble: Marketing in Australia, 1788-1969

https://hdl.handle.net/10779/rmit.27362310

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posted on 2024-10-30, 21:44 authored by Robert CrawfordRobert Crawford

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History

Related Materials

1.
DOI - Is published in 10.4324/9781315882857
2.
ISBN - Is published in 9780415714181 (urn:isbn:9780415714181)

Start page

297

End page

314

Total pages

18

Outlet

The Routledge Companion to Marketing History

Editors

D. G. Brian Jones and Mark Tadajewski

Publisher

Routledge

Place published

United Kingdom

Language

English

Copyright

© 2016 selection and editorial material, D. G. Brian Jones and Mark Tadajewski; individual chapters, the contributors

Former Identifier

2006073348

Esploro creation date

2020-06-22

Fedora creation date

2017-11-05

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Scholarly Works

Categories

Marketing communications

Keywords

Licence

All rights reserved

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