As part of the International Rhetoric Culture Project, Strecker and Tyler begin the first volume of the series 'Studies in Rhetoric and Culture' (Strecker and Tyler 2009) with the thesis that 'rhetoric ... is the decisive factor in the emergence of cultural diversity pas and present. ... there is no 'zero degree rhetoric' in any of the patterns of culture' (Strecker and Tyler 2009:1), meaning 'there is no 'zero degree' rhetoric in any utterance because there would be no utterance without a rhetorical impulse' (Kennedy 1997: 4-5).
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ISBN - Is published in 9780857459602 (urn:isbn:9780857459602)