Personal hygiene, environmental sanitation

This chapter presents a case of using social marketing to improve personal hygiene and envirorunental sanitation within schools throughout the Mekong Delta in Southern Viet Nam. The campaign incorporated appeals to the social benefits of good hygiene behaviour alongside a conventional health education campaign. The Cuu Long Rural Water Supply and Sanitation Project was demonstrably successful in improving these behaviours, which can lead to a reduction in incidences of waterborne disease. Recommendations are made for how to ensure sustainable outcomes for similar projects.