Positive emotions in social marketing and social advertising using humour

chapter

posted on 2024-10-31, 23:18 authored by Linda-Marie BrennanLinda-Marie Brennan, Lukas ParkerLukas Parker, Dang NguyenDang Nguyen, Tejhaswinee Pochun

No description available

History

Related Materials

1.
DOI - Is published in 10.4337/9781786434678
2.
ISBN - Is published in 9781786434661 (urn:isbn:9781786434661)

Start page

102

End page

119

Total pages

18

Outlet

Social Marketing and Advertising in the Age of Social Media

Editors

Lukas Parker, Linda Brennan

Publisher

Edward Elgar

Place published

United Kingdom

Language

English

Copyright

© Lukas Parker and Linda Brennan 2020 All rights reserved.

Former Identifier

2006101269

Esploro creation date

2021-04-21

Usage metrics

Scholarly Works

Categories

Keywords

humour humour appeal positive emotions social marketing. social advertising

Licence

All rights reserved

Exports