Profitability in the rural bottom of the pyramid markets (BOP) from a business perspective: Evidence from Sri Lanka

chapter

posted on 2024-10-31, 22:59 authored by Wasana Jayawickramarathna, Kaleel RahmanKaleel Rahman, Rajendra MulyeRajendra Mulye, Timothy Fry

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History

Start page

165

End page

188

Total pages

24

Outlet

Bottom of the Pyramid Marketing

Editors

Ramendra Singh

Publisher

Emerald Group Publishing

Place published

Croydon, UK

Language

English

Former Identifier

2006097849

Esploro creation date

2020-06-22

Fedora creation date

2020-04-21

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Scholarly Works

Categories

Marketing not elsewhere classified

Keywords

Licence

All rights reserved

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