Media fragmentation and proliferation, in concert with declining television advertising efficacy, has engendered interest in developing more effective ways to reach consumers - particularly non-users of a brand.
Start page
78End page
82Total pages
5Outlet
Australian and New Zealand Directory of World Cinema (Volume 3)Editors
Ben Goldsmith and Geoff LealandPublisher
Intellect Books, The University of Chicago PressPlace published
Chicago, United StatesLanguage
EnglishCopyright
© 2010 Intellect LtdFormer Identifier
2006024478Esploro creation date
2020-06-22Fedora creation date
2012-10-25
