Social marketing frameworks

chapter

posted on 2024-10-31, 23:09 authored by Linda-Marie BrennanLinda-Marie Brennan, Lukas ParkerLukas Parker, Ella Chorazy

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History

Related Materials

1.
DOI - Is published in 10.4337/9781786434678
2.
ISBN - Is published in 9781786434661 (urn:isbn:9781786434661)

Start page

8

End page

26

Total pages

19

Outlet

Social Marketing and Advertising in the Age of Social Media

Editors

Lukas Parker, Linda Brennan

Publisher

Edward Elgar

Place published

United Kingdom

Language

English

Copyright

© Lukas Parker and Linda Brennan 2020 All rights reserved.

Former Identifier

2006101246

Esploro creation date

2021-04-21

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Scholarly Works

Categories

Keywords

Behavioural ecological systems de-marketing socia marketing social advertising social media systems thinking

Licence

All rights reserved

Exports