Social marketing with fear, guilt and shame

chapter

posted on 2024-10-31, 23:12 authored by Linda-Marie BrennanLinda-Marie Brennan, Tejhaswinee Pochun, Lukas ParkerLukas Parker

No description available

History

Start page

86

End page

101

Total pages

16

Outlet

Social Marketing and Advertising in the Age of Social Media

Editors

Lukas Parker, Linda Brennan

Publisher

Edward Elgar

Place published

United Kingdom

Language

English

Copyright

© Lukas Parker and Linda Brennan 2020 All rights reserved.

Former Identifier

2006101268

Esploro creation date

2021-04-21

Usage metrics

Scholarly Works

Categories

Keywords

fear appeal guilt appeal shame appeal social advertising social marketing

Licence

All rights reserved

Exports