Tactics of Wellbeing: Mobile Media and A New Turn in the Human-Food Relationship

As the mobile phone became a new and intimate part of people's everyday lives around the world,1 a conceptual relationship has formed between mobile media and food, a subject that entails some of the most complex and intimate experiences for humans. The notion that mobile media may provide a useful and persuasive platform for changing people's food practices towards a healthier, as well as more environmentally and socially sustainable, future has led to an abundance in applications and services aimed at achieving such goals. These endeavors have been met with a level of success generally discrepant to the hopeful expectation, in part because of the difficulty of addressing the complexity of values, forms, and concepts surrounding food.