The Four Es: ingredients for successful social advertising

https://hdl.handle.net/10779/rmit.27408984

chapter

posted on 2024-10-31, 23:22 authored by Linda-Marie BrennanLinda-Marie Brennan, L Poole, Philip Morgan, Lukas ParkerLukas Parker, Johanna Prasch

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History

Related Materials

1.
DOI - Is published in 10.4337/9781786434678
2.
ISBN - Is published in 9781786434661 (urn:isbn:9781786434661)

Start page

47

End page

68

Total pages

22

Outlet

Social Marketing and Advertising in the Age of Social Media

Editors

Lukas Parker, Linda Brennan

Publisher

Edward Elgar

Place published

United Kingdom

Language

English

Copyright

© Lukas Parker and Linda Brennan 2020 All rights reserved.

Former Identifier

2006101265

Esploro creation date

2021-04-21

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Categories

Keywords

advertising social advertising social marketing

Licence

All rights reserved

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