The Rise of China’s International Broadcasting Services

In consideration of the advancement of Internet and digital technologies, this chapter delves into strategic approaches and historical developments in establishing and expanding international broadcasting service networks in the global arena, specific to the case of China. This chapter examines the apparent motivation of these moves and the implications for the rest of the world. With the focus on the English-language international offering provided by the four state-run Chinese media outlets, known as the “Big Four”, including Xinhua News Agency, Central China Television (renamed as China Global Television Network), China Radio International, and China Daily, the discussion explores the broader implications of the rise of international broadcasting services for the expansion of international relations, beliefs, and ideologies.