The use of emotions in social marketing and social advertising

chapter

posted on 2024-10-31, 23:12 authored by Tejhaswinee Pochun, Linda-Marie BrennanLinda-Marie Brennan, Lukas ParkerLukas Parker

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History

Related Materials

1.
DOI - Is published in 10.4337/9781786434678
2.
ISBN - Is published in 9781786434661 (urn:isbn:9781786434661)

Start page

69

End page

85

Total pages

17

Outlet

Social Marketing and Advertising in the Age of Social Media

Editors

Lukas Parker, Linda Brennan

Publisher

Edward Elgar

Place published

United Kingdom

Language

English

Copyright

© Lukas Parker and Linda Brennan 2020 All rights reserved.

Former Identifier

2006101267

Esploro creation date

2021-04-21

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Scholarly Works

Categories

Keywords

affect emotion social advertising social marketing

Licence

All rights reserved

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