RMIT University
Browse

Viral marketing

chapter
posted on 2024-10-30, 15:34 authored by Adam Lindgreen, Angela Dobele, Michael Beverland, Joelle Vanhamme
No description available

History

Start page

102

End page

117

Total pages

16

Outlet

Marketing Metaphors and Metamorphosis

Editors

P. J. Kitchen

Publisher

Palgrave-Macmillan

Place published

United Kingdom

Language

English

Copyright

Palgrave Macmillan, c2008

Former Identifier

2006008540

Esploro creation date

2020-06-22

Fedora creation date

2011-04-15

Usage metrics

    Scholarly Works

    Categories

    Keywords

    cmmunicationsconsumptionmarketing

    Licence

    All rights reserved

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC