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Viral marketing

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posted on 2024-10-30, 15:34 authored by Adam Lindgreen, Angela Dobele, Michael Beverland, Joelle Vanhamme
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History

Related Materials

  1. 1.
    ISBN - Is published in 9781403998613 (urn:isbn:9781403998613)
  2. 2.
    URL - Is published in http://trove.nla.gov.au/work/26029094

Start page

102

End page

117

Total pages

16

Outlet

Marketing Metaphors and Metamorphosis

Editors

P. J. Kitchen

Publisher

Palgrave-Macmillan

Place published

United Kingdom

Language

English

Copyright

Palgrave Macmillan, c2008

Former Identifier

2006008540

Esploro creation date

2020-06-22

Fedora creation date

2011-04-15

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    Scholarly Works

    Categories

    Keywords

    cmmunicationsconsumptionmarketing

    Licence

    All rights reserved

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