Western and eastern approaches to crisis management for global tourism: some differences

This chapter briefly sketches the evolution of approaches to crisis management in the West and discusses the extent to which responses to a crisis are determined or at least substantially shaped by one's national culture. In the context of the expanding global tourism industry, it is argued that the issue of the cultural architecture of crisis management cannot be ignored. Crisis management in Malaysia is discussed, providing an example of approaches to crisis management in a non-Western context.