Folio of creative writing on fashion

Background: Text in the marketing of luxury fashion industry in editorial contexts such as magazines, to descriptive writing in advertising has an intrinsically commercial role. The commercial and conventional nature of writing in fashion means that it has little scope for critical or reflexive positions (Titton, 2016). Experimental and poetic practices are rare though they offer new forms of practice that interrogate this nature of fashion writing. Writing can be used to explore and critique commercial facets of fashion through creative writing strategies. Key contemporary practitioners in this field including: D&K, Femke de Vries and Natasha Stagg. Contribution: Through a series of authored contributions circulated in art and fashion publications, Bigolin critiques the editorial and writing conventions in fashion through experimental methodologies of patchwriting, ficto-criticism and poetic writing. This series of pieces have been shared in the context of publications that promote criticism and discourse at the intersections between art and fashion. In this folio of writing Bigolin demonstrates a distinct practice of critiquing fashion through creative writing methodologies that contributes to practice-based methods of critique in fashion, an emerging and vital field. Significance: The significance of this folio can be attested by the calibre of the international publications in which the writing was circulated; namely, Bigolin’s article for the exhibition ‘Passageways: On Fashion's Runway’ at Kunsthalle Bern, the city’s pre-eminent contemporary art institute; Writing + Concepts 2016 (co-authored with Nella Themelios) alongside contributing artists including Phip Murray, Tom Nicholson, Callum Morton, Agatha Gothe-Snape and Brian Fuata; and Modus which launched as part of Dutch Design Week in Eindhoven, NL.