A systems dynamics approach to modelling in the Australian beef supply chain

This paper describes the Australian Beef supply chain and notes some of the major concerns expressed by agents in the supply chain. The paper then outlines the systems dynamics approach, its potential benefits and dangers and then discusses a simple model of the production process within the supply chain. We show how the systems modelling approach, utilizing the Vensim® software application can be used to develop insights into operations of the supply chain. The paper closes with a discussion of the research direction in supply chain modelling that will be followed by this group.