Affordances of Digital Technology for Enhancing Job Performance in Digital Work

This paper investigates the affordance of digital technologies for enhancing job performance in digital work in organizations. Drawing on the technology affordance theory, this study proposes a conceptual model for exploring the impact of digital technology affordance on job performance in digital work. Such a model is then tested and validated using structural equation modelling on the survey data collected in Australia. The results show that the use of digital technologies for digital work significantly contribute to the improvement of both in-role and innovative job performance of individuals through improved coordination, communication, knowledge sharing, and decision making. This study is the first of this kind in applying the technology affordance theory for exploring the role of digital technologies in influencing the job performance. The findings of this study are of practical significance to the continuous development of appropriate strategies and policies for the active pursuit of digital work in organizations.