An investigation for the critical determinants of electronic market adoption in Australian small-and-medium sized enterprises

This paper reports a study of the critical determinants for adopting electronic markets (e-market) in Australian small-and-medium sized enterprises (SMEs) within the technology-organization-environment (TOE) framework. Structural equation modelling and logistic regression are used for identifying the critical determinants for the adoption of e-markets by Australian SMEs through testing a proposed conceptual model and proposing an alternative model. This study contributes to existing research by enriching an understanding of the critical determinants of adopting an e-market in Australian SMEs and by providing a validated model for the interrelationships of the determinants in technology adoption.