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Becoming a Fanatic: An Exploration into the Development of Extraordinary Devotion to a Consumptive Object

conference contribution
posted on 2024-10-31, 09:07 authored by Emily Chung, Michael Beverland, Francis Farrelly, Pascale Quester
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History

Outlet

Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference

Name of conference

2007 Australian and New Zealand Marketing Academy Conference

Publisher

Australian and New Zealand Marketing Academy (ANZMAC)

Place published

Australia

Start date

2007-12-03

End date

2007-12-05

Language

English

Former Identifier

2006012894

Esploro creation date

2020-06-22

Fedora creation date

2013-02-19

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    All rights reserved

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