Beyond business planning: A case study of prototyping and commercialisation of innovations by entrepreneurship students

This paper reports on an applied approach to educating young entrepreneurs about the realities of innovation development and commercialisation. The purpose of this approach is to provide undergraduate students with a unique capability set that enhances both their employability and ability to launch and sustain their own ventures in increasingly dynamic and complex environments. Students were taken beyond the business planning for new venture creation paradigm into product/service prototyping and business model development.