Building an analysis of new venture startup with Leximancer

Leximancer is a valuable qualitative analysis tool. Analysing qualitative data requires expertise on the part of the researcher. Leximancer is a computer assisted text analysis program that examines the actual language of research participants. The software generates visual concept matrix maps that display principal concepts and themes and relationships among them. Leximancer provides a system for discovering the underlying core associations in a body of text while reducing any bias that may occur with grounded thematic coding. A study examining the startup of entrepreneurial ventures combined Leximancer and thematic analyses. The dual analysis verified major concepts and themes generated in Leximancer, thus increasing the quality of the study by providing coherence, credibility and confirmability of findings.