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Changes in the importance of value indicators when buying a product for personal vs impersonal consumption

conference contribution
posted on 2024-10-30, 22:31 authored by Angela Dobele, Luke Greenacre, Phil Bretherton
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History

Start page

1

End page

7

Total pages

7

Outlet

Academy of Marketing Reflective Marketing in a Material World

Editors

Andrew, Turnbull, Bill donaldson, Julie Harper, Linda Marshall, Neil Connon, Elliott Pirie

Name of conference

Academy of Marketing Conference

Publisher

Aberdeen Business School, The Robert Gordon University

Place published

United Kingdom

Start date

2008-07-08

End date

2008-07-10

Language

English

Former Identifier

2006009355

Esploro creation date

2020-06-22

Fedora creation date

2011-09-29

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    Scholarly Works

    Categories

    Keywords

    wine marketing

    Licence

    All rights reserved

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