Disruptive innovation of mobile communication apps

This paper conceptualises mobile communication apps as disruptive innovation that potentially displace incumbent mobile communication services such as voice calls and short messaging services. Using the theoretical lens of disruptive innovation and data from a focus group study and two case studies of mobile service providers, this paper investigates how these apps are signalling radical change in the traditional mobile communication environment through their low cost, simplicity and convenience to create value and growth in order to triumph over powerful traditional incumbents.<p></p>