Do we put all eggs in one basket? A polynomial regression study of digital technology configuration strategies

Digital technologies like social media, mobile, analytics, cloud computing and internet-of-things seem to provide organizations with a plethora of options to construct and configure their technology portfolios for enhancing firm performance. Due to seemingly low-cost, subscription-based, easy-to-adopt, easy-to-use nature of digital technologies, organizations are tempted to diversify their technology portfolios to thrive in the hyper-competitive dynamic markets. Using data gathered from chief information officers representing 177 organizations, this research investigates the effect of four digital technology portfolio configuration strategies that leads to firm performance.