Drivers and barriers of ISO 26000 implementation: The case of Indian automotive firms

Purpose: The aim of this study is to determine and prioritise the drivers and barriers of ISO 26000 implementation in Indian automotive companies. Design/methodology/approach: Based on extensive literature review regarding global standards including ISO 9001, ISO 14001 major drivers and barriers of ISO 26000 implementations are identified. Data is collected from senior managers of four large Indian automotive companies. The analytical hierarchy process (AHP), a multi-criteria decision making method, was used to analyse data and prioritize the identified factors. Findings: Results indicate that stakeholder engagement, and seeking legitimacy in the social responsibility (SR) policies are the two most important drivers of ISO 26000 implementation. Factors such as implementation costs is regarded as critical barrier followed by integration issues, financial crisis, lack of awareness of standard and obtaining management support. Resistance to change is the least critical barrier for implementation. Originality/Value: The findings of the study can act as a reference guide to managers and senior executives developing strategies to overcome ISO 26000 implementation challenges.