EVALUATION OF THE COOPETITION LEVEL OF ONEWORLD ALLIANCE

Coopetition strategies combine two contradictory forces: competition and collaboration. These strategies generate strong tensions between coopetitors [1, p. 671]. This article studies the activity of international aviation alliances and Codeshare agreements signed between them. While airlines are competitors in the global aviation market, they still manage to collaborate. Formation of an airline’s coopetition strategy in the air transportation market is a strategic course of development that forms a direction for further research.