Green consumerism: A study on the prospect of consumers participation in corporate environmental management programs

Purpose of this paper: In most industries, the bulk of the supply chain wastes occur post-consumption. Consumers participating in retailer-sponsored product recycling or renewal programs play a significant role in reducing supply chain wastes. Extant literature on green supply chain collaboration tends to focus on the business-to-business relationships between supply chain partners, paying little attention to the role of the individual consumers. This study examines factors influencing consumer intention to collaborate in retailer-sponsored recycling programs and green initiatives aimed at reducing post-consumption wastes.