Intention to adopt sustainable supply chain practices: Development of propositions using the theory of planned behaviour

Business enterprises in the past two decades have turned their attention towards the area of environmental development. As the world moves towards sustaining future resources, it is important for organisations to participate in the environmental innovation. Thus, through the review of sustainable supply chain literatures this research aims to develop a theoretical framework of intention towards sustainable supply chain implementation among organisations. Through the application of a well-known behaviour theory from the field of psychology, this research proposes the use of the theory of planned behaviour to determine the implementation of sustainable innovations among organisations. Likewise, through the theory of planned behaviour this research aims to develop five propositions to elucidate the sustainable supply chain management implementation among organisations. Furthermore, the implication of this research will help organisations to understand the important factors contributing to the implementation of sustainable supply chain.