Making sustainability a behaviour not a belief

This paper argues for a systematic consideration of sustainability education from a behaviour change perspective. It is our contention that environmental sustainability will not simply `occur.¿ It is time to focus on creating change at a societal, group and individual level. This paper concerns the development of guidelines to enable ethical-decision-making for staff (and students?) based on a critical approach to the principles of ethical conduct. We believe it is safe to assume that people would probably not want to trash the environment, especially if you ask them, rather than observing their actions. However, there are so many approaches to `sustainability¿ that there are easy excuses for those unwilling to be inconvenienced.