Managing sport sponsorship relationships: The impact of degenerative episodes

conference contribution

posted on 2024-10-31, 09:11 authored by Kathleen WestbergKathleen Westberg, Bradley Wilson, Constantino StavrosConstantino Stavros

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History

Start page

1

End page

17

Total pages

17

Outlet

8th International Congress on Public and Nonprofit Marketing

Editors

Amparo Cervera

Name of conference

IAPNM 2009

Publisher

University of Valencia

Place published

Valencia, Spain

Start date

2009-06-18

End date

2009-06-19

Language

English

Former Identifier

2006013112

Esploro creation date

2020-06-22

Fedora creation date

2011-09-01

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Scholarly Works

Categories

Marketing management (incl. strategy and customer relations)

Keywords

Marketing relationship management sponsorship

Licence

All rights reserved

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