Managing the virtual organisation: a South African case study

The virtual organisation challenges traditional management assumptions because a new means of coordinating globally dispersed employees is needed. To understand the collective activities of a workforce separated by space and time, this paper describes a complexity science-based management framework for virtual organisations. Specific focus is on a South African virtual organisation as a complex adaptive system. A single, embedded case study strategy was followed, and multiple data sources used to generate theory. In this paper, results are reported that clarify the management of an organisation where technology replaces conventional face-to-face contexts for socialisation and assimilation. The paper shows how managers create a virtual context for sharing meaning and interaction through synergy, empowerment, participation and an accountable, committed workforce.