Materialistic tendencies: Materialism and psychological well-being in an Australian adult sample

Current marketing efforts are looking to encourage sustainable consumption and reduce overconsumption. The effect of materialistic values on the wellbeing of the individual consumers has received limited attention from any academic discipline. To examine the effects of materialism in more detail, 320 Australian adults completed the Material Values Scale, Loneliness Scale, and the Life Regard Index. Males reported higher levels of Materialism than females. All females were adversely affected by increased materialism, but this effect was especially pronounced for females who reported higher levels of loneliness.